TOP 5 TRENDS IN SEO FOR 2018

SEO is a complex science and constantly needs you to be on your toes when it comes to knowing the ever-changing nature of the rules of the game. Having said that, is your business taking advantage of the new SEO strategies? To help you stay ahead of the game in 2018, you need to incorporate the new trends of SEO to ensure that you earn big bucks out of it.

Here is a rundown of top 5 trends in the SEO –

1.      The rise of voice search
 

You might have heard of the voice-activated smart speakers like Amazon Echo and Google Home, right? It is of no surprise that this trend is on a whopping rise as many searches come out of voice queries.

A lot of experts in SEO agency in San Antonio and elsewhere are of the view that as the accuracy of voice assistants continues to improve, more people are using voice search for search queries. Having said that, it is shaping the type of queries and reshaping the businesses. All in all, answering more queries at a time, and focusing on long-tail keywords will do you good!

2.      Video SEO is booming
 

Don’t want to miss out an opportunity to get your brand in front of your prospects? Creating optimized content videos is your key to nailing the game.

To give an illustration, as the Facebook posts with images receive more engagement, so is the case with the video SEO. It is time, that producing a multi-media strategy should be your prime focus to expand your brand’s reach. All things considered, it will lead to a surge in the online visual interactions.

3.      Site speed
 

Users want results, and they want them fast. Thus, site speed has been officially announced as a ranking factor, making it one of the latest trends of SEO in 2018.

In a fast-paced world, people are looking for the sites that provide information at a lightning speed. For instance, like Wikipedia, you know that you will get all the answers in no time. Thus, speed being a critical component, your site traffic will largely depend on it!

4.      Mobile SEO will be more important
 

More web browsing is happening on the mobile phones, isn’t it? Well, it goes unsaid that the mobile SEO will gain double the importance in the years to come.

Notably, mobile friendliness is now a search ranking factor. Make sure to take the Google’s mobile test and have a better alignment between content on mobile and desktop sites. Target a potential customer base by giving importance to mobile SEO.

5.      Augmented reality
 

Every one of us is aware of Snapchat filters or the oh-so-popular game of Pokémon-go. That’s what is the perfect use of augmented reality. Augmented reality is when you use technology to overlay realistic video, images, or text on top of actual video or photos.

This type of technique keeps your users hooked to the cell phone or the computer screen for a much longer time span. It is an exceptional way to attract attention and retain the interest of the users. Incorporate it into your SEO efforts and have a whopping engagement.

With these prominent trends, your business can gain momentum and an edge over your competition!

Conclusion

Since search results have become more accurate, timely, and personalized than ever, you need to provide a frictionless experience to your user. Thus, get a full knowledge of the bigger picture of SEO in 2018, and ace your game!