THE PILLARS OF SOCIAL MEDIA MARKETING

In a world where people are hooked on social media, social media is a powerful marketing tool for business. It is easy to use and enhances brand visibility in a very affordable and convenient way. But, for someone venturing into social media marketing for the first time, it can be quite a daunting task, right?

If correctly used, social media done by best digital branding company in San Antonio can be a great tool to generate leads and make you money. Having said that, a constructive plan or strategy is a must to rock the social media marketing. Without further ado, here is a rundown of top do’s and don’ts of social media marketing, you need to be aware of –

DO’S –

1.  Try multiple social media platforms
 

The agencies of digitalmarketing in San Antonio and elsewhere are of the opinion that it is essential to have a brand identity across all social networks. This will ensure that different audience is targeted, and your brand is made easily recognizable. Nonetheless, make sure to understand which social platform works the best for your business.

2. Have an active social profile
 

Consistency is the key to more engagement and sales. Having said that, make sure to keep your profiles up-to-date and post often enough to stay on top of the mind of the consumers. Additionally, involve the audience in your posts, if possible. Although, make sure that you are not annoying or repetitive.

3. Interact with your audience 
 

A good practice is to reply to the comments or interact with your clients or prospective clients to show that you value them. This will keep your brand always on the top of their mind and will lead to sale generation. Knowing your target audience and interacting with them through your posts and replies is a great way to maintain a strong online presence.

DON’TS – 

1.  Let anyone represent your brand
 

The online voice of your brand is of utmost importance and so you need to be careful while choosing someone to represent your brand. Make sure to choose someone whose message, language, and tone is parallel to your brand values and aims. Avoid petty grammar and spelling mistakes and be authentic with your content.

2. Promote yourself all the time
 

Bombarding the customers with ads or sponsored content or being too sales-y, is a total ‘no-go’ while aiming at good social media marketing. Avoid overdoing the promotion or the spammy content and try to keep it classy. Remember that quality is important than the quantity and make sure that your brand resonates with your audience.

3.  Be boring or mundane
 

To run a successful social media program, you need to be through with the latest trends. Having said that, make sure to use new ideas and be creative with the ways to present your information. Notably, you can opt for videos, images, infographics, introduce new contests and different types of content.

Wrapping it up, incorporating these practices will help you boost your online presence in the most productive way!

Conclusion

While social media can sometimes be stressful, at the end of the day, these platforms are crucial for marketing your business. So, pull up your socks and unlock the true potential of social media marketing with the help of digital marketing firm San Antonio!

3 Important Social Media Marketing Steps You Need to Take

The social media platforms are changing their features and functionalities at a rapid pace. There are certain trends that digital marketers are following for this purpose and each year, these trends also undergo several transformations. If you too want to make it big in terms of social media marketing this year, here are some of the essential steps that you need to take:

1.  Make Engagement Your Priority – Facebook last year, announced that meaningful interactions are going to be a core part of their updated algorithm. Therefore, content that will lead to more interactions, genuine conversations with the target audience will gain precedence over other content. If you have a social media page, your posts need to be constructed in such a way that they lead to maximum engagement with the fans and followers. Ensure that the content is interesting, appeals to them and makes them want to talk about it. This will ensure improved engagement over a longer time and also ensure that you reach out to new followers.

2.  Micro-Influencers Will Take Precedence – Influencer marketing is a must-do step when you want to ace social media marketing in San Antonio, or anywhere else for that matter. The big brands are doing it with macro influencers, who have a follower count of millions. But what about small and medium enterprises who have a limited budget? The answer lies in Micro-Influencers, who have the follower count of about 10,000 and more. These can help you reach to potential customers and target audience without any hassle and that too, without breaking your bank.  

3.  Focus on Stories – Stories are now present on almost every social media channel these days. They are visually appealing and the best way to interact with your target audience and make them take a call-to-action. With a huge audience using the platforms, you can reap in the benefits by going for effective stories that create hype and capture their attention. You can get started with knowing the features and functionalities of the stories that are on various platform. This is because what works on Instagram may not work on Facebook or YouTube and vice versa. Experiment with different formats also and you will be good to go!

Calling It a Day

These are some of the ways you can ace social media marketing in 2019. Do you want more such tips to take your digital marketing efforts several notches up? Keep a watch over this space.